Posted by Samuel on Wed 10th Apr, 2019.
Wizkid’s young son, Boluwatife has started a clothing line as he expresses desire to style important Nigerian artistes.
With school and many other activities dominating the schedule, many adults today would almost readily agree that running a business was the last thing on their mind as children.
But Boluwatife Balogun, first son of Wizkid, Afro-pop star, is out to take the fashion industry by the grip as the young entrepreneur revealed his intention to style some of the country’s top celebrities at the tender age of 7.
In a recent interview with Goldmyne TV, Boluwatife, the young CEO of Czar & Czarina, listed his dad among the prominent artistes he would love to style some day.
“I would like to style Wizkid definitely, Davido, Olamide and YCee. Those are my favourites in Nigeria. I like those artistes because they sing for a living. They don’t put too much stress in what they do,” the young entrepreneur said.
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Although he started out with designing custom and standard fits for kids, Shola Ogudugu, Boluwatife’s mother, revealed that the brand now makes footwear and general cover ups for adults as well.
Ogudugu, who had launched the clothing line on his birthday in May 2018, when he turned 7, said “Czar & Czarina was born out of the passion of making cloths for kids, something that started out with Boluwatife. We started making outfits for him and then we upgraded to making for other everybody else.”
“Boluwatife always used to come up with some dope combinations. People always asked us where we got his cloths, so, we decided we could make a venture out of it. He was the reason why Czar & Czarina came about,” she added.
“While I’m the creative director and do all the work and everything creative. He’s the general inspiration for the awesomeness of the brand. He’s also like CEO of the company and decides the outfits we make.”
The duo expressed excitement about the pace at which the brand is growing, adding that they now design for renowned Nigerian celebrities and many other Americans.
“Our brand its growing, people patronize us from everywhere. We’ve made cloths for Bisola, Terry G, YCee, and different people. Sometimes, it’s so amazing and we’re so happy about it,” they said.
Ogudugu also disclosed that the official launch of the adult line will take place at Maison Fahrenheit hotel in Lagos on April 19, which turns out to be her birthday.
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